Assessment

Campaign Structure Score

Check whether your Amazon Ads account is structured for efficient optimization — 8 questions, under 60 seconds, no account access.

0 of 7 answered

1. Do you separate Auto and Manual campaigns?

2. Which match types do you actively use?(select all that apply)

3. Do you run Product Targeting campaigns?

4. Do you separate Brand and Non-Brand campaigns?

5. Do you use Negative Keywords?

6. Do you organize campaigns using Portfolios?

7. Do you follow a consistent campaign naming convention?

8. Do you pause or archive inactive campaigns regularly?

Answer all the questions to see your Campaign Structure Score and prioritized improvements.

Frequently Asked Questions

It's a questionnaire-based assessment of how well your Amazon Ads account is organized against common best practices. It evaluates campaign organization, not performance.

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Last updated: 1 July 2026Reviewed by the SellerRoot Team

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