Assessment

Amazon PPC Opportunity Score

If you only improve 2–3 things this month, where should you start? Answer 8 questions to find your highest-priority Amazon PPC opportunities.

0 of 9 answered

Monthly Ad Spend

Used for context only — it does not affect your score.

1. Do you run Auto Campaigns?

2. Do you regularly move winning search terms into Exact Match campaigns?

3. How often do you review Search Term Reports?

4. Do you add Negative Keywords?

5. Do you use Product Targeting campaigns?

6. Do you optimize Placement Bid Adjustments?

7. Do your campaigns frequently become budget limited?

8. Do you separate Brand and Non-Brand campaigns?

Answer all the questions to see your Opportunity Score and prioritized improvements.

Frequently Asked Questions

It's a self-assessment that helps you spot where you're most likely missing Amazon PPC optimization opportunities. It's based on your answers to 8 questions, not an analysis of your Amazon Ads account.

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Last updated: 1 July 2026Reviewed by the SellerRoot Team

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